In an effort to encourage the growth of digital video advertising, the Interactive Advertising Bureau (iab) has identified important standardization initiatives for online video in an attempt to make specifications that promote conformity and a seamless process of doing business for all stakeholders. Use our industry tools below to check if your content conforms to industry standards.
Digital Video Player Ad Interface Dimensions (VPAID) Validator
VPAID standardizes the communication between video players and in-stream video advertising for Interactive and Non-linear video ad formats.
Digital Video Ad Serving Template (VAST) Validator
Accommodates and standardizes communications for the majority of current practices within the online digital video advertising business.
Digital Video Ad Format Compliance Validator
Gives advertisers and their agencies the ability to develop advertising content with consistent specifications, which can be accepted by many of the leading interactive publishers.
