After a study of more than 186 million online and mobile video impressions, video ad platform Videology found that video ads for consumer packaged goods advertisers help boost sales. However, it's important to note that video ads alone aren't solely responsible for the boost since campaigns are tied to price promotions. ...
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ComScore released data from the comScore Video Metrix service showing that 182.5 million Americans watched 39.3 billion online content videos in March, while the number of video ad views reached an all-time high at 13.2 billion. Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video...
keep readingThe Interactive Advertising Bureau (IAB) released “45 Million Reasons and Counting to Check Out the NewFronts,” an in-depth research study focused on the growing reach and impact of digital video, which revealed that original professional online video (OPOV) captures the attention of 45 million U.S. viewers per month. T...
keep readingAccuStream Research has reported that online video viewership officially surpassed 500 billion views in 2012 alone. Of these 500 BILLION views, about 20% came from professionally produced videos while the other 80% come from user-generated content (UGC). These two categories involved different viewing behaviors- viewers spe...
keep readingAfter crushing 2011's record breaking $31.7 billion in digital advertising revenue, 2012 has proven to have been a great year for online content. In 2012, mobile ad revenue increased by 111% to $3.4 billion, search revenues increased 14.5% t $16.9 billion, and display-related advertising increased by 9% to $12 billion. D...
keep readingPreviously, networks believed that making content available online would also attract viewers to watch the cable broadcasts. However, recent research is indicating that just the opposite might be happening. A survey conducted by GfK found that 33% of viewers watch less traditional TV with streaming options while only 24% ...
keep readingThe real-time bidding (RTB) segment of the online video advertising market is expected to increase 71% in 2013 spending to $686 million and another 66% increase in 2014 to $1.14 billion. The reasons for growth are due in part to more diverse pricing mechanisms that will increase RTB's appeal, especially for premium publish...
keep readingDigital video ad spending is growing exponentially, according to eMarketer, which estimates that spending on video ads served to PCs and other connected devices will hit $4.14 billion this year, more than doubling the figures in 2011. Additionally, spending is expected to double again to $9.06 billion by 2017. The growing a...
keep readingOnline video platform Ooyala has just released its 2012 Q4 video index report and found that more people watched online video on connected TVs and game consoles than any other medium during that quarter. Desktop computers took second place, followed by tablets and other mobile devices. Although tablet and mobile viewing n...
keep readingMobile ad network Jumptap predicts in its February MobileSTAT report that tablets will comprise an estimated 29% of mobile devices in 2013, and that iOS and Android operating systems will overpower RIM. This prediction is huge considering that Jumptap in 2012 reported that feature phones still made up 4% of the market while...
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