Nielsen has announced it will begin measuring online viewing through broadband-enabled devices, such as Hulu and iTunes, in the fall. This move is in response to broadcaster concerns that falling ratings were because of viewers who were watching online with no way of measuring content views. Nielsen will also have the abi...
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What constitutes a TV household? If audiences watch TV shows on tablets, should that be included in the Nielsen ratings? A special committee made up of representatives across Nielsen's client base is reviewing a proposal regarding the issue. According to sources, Nielsen is leaning toward a more staggered approach in stage...
keep readingAccording to a new Accenture survey, 49% consumers in the U.S. and U.K. view some over-the-top (OTT) video through a broadband connection through their TVs, MediaPost reports. The growth is dramatic, considering just last March, the percentage totaled just 8%. This trend has been fueled by growing services such as Hulu and ...
keep readingIndustry experts are predicting some growing trends for 2013, and one of them is fragmentation. According to an article by eMarketer, more audiences are consuming television and watching more of it, however, the larger audiences are fragmented across multiple screens, such as tablets, smartphones, and PCs. According to eMar...
keep readingMusic Choice became the first TV network to regularly release information through a third-party research service after partnering with Nielsen to make video-on-demand viewership data available to advertisers. Music Choice advertisers now have the capability of comparing the company's VOD selections with traditional TV progr...
keep readingThe Weather Channel has started an initiative to create profiles of consumers across screens in an effort to expand its marketing reach into multiscreens, according to its Chief Revenue Officer Curt Hecht. In an interview with Beet.TV, Hecht said that The Weather Channel "can optimize across all four screens [but] we have ...
keep readingSmart TVs are gaining in popularity as worldwide shipments are expected to jump 15% to 40 million in 2012, according to the latest NPD report. This is a huge positive for gaming console makers as they plan for several upcoming releases this year. Gaming consoles have been considered the top dogs among consumers for streami...
keep readingAdAge- October 1 2012- Is an online viewer just as valuable to advertisers as a TV viewer? Up until now, the answer was no. Nielsen is looking to change that with the introduction today of its Cross-Platform Campaign Ratings, which will measure the number of people who watched a campaign only on TV, the number who viewed it...
keep readingCNN has released an article about the ways in which TV networks are balancing multiple screens with content. Instead of just creating apps with supplemental material, networks are focusing on ways in which the content can extend the TV experience. Rather than disrupting the viewing experience, this approach allows publisher...
keep readingRecent data shows that digital video advertisers have a much smaller window of opportunity for captivating viewers, but a study released by VideoHub offers insight into the times of day and days of the week advertisers can get the most results out of this window. According to the findings, the hours of 9PM to 1AM offer the ...
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