I can’t tell you how many times I’ve visited a magazine publisher’s website and was unable to find a meaningful video experience. This isn’t just a problem with the small guys. As an experiment, go to the websites of these major titles: Reader’s Digest or Taste of Home. You’ll either find that they don’t have ...
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With CBS’ recent $100 million purchase of a 50% stake in TVGN (TV Guide Network) and TVGuide.com, all I could think of were the Internet companies that missed the boat on this tremendous opportunity. Of all the companies that could have used a channel to strengthen their brands and increase their market share, the buy on...
keep readingCelebrity entertainment show connoisseurs likely noticed “The Insider”’s recent name change to “omg!Insider,” part of its partnership with YahooOMG. The rebranding may not be all that surprising to fans who have seen the show undergo many evolutions: at least six anchors and various formats from traditional news ...
keep readingOneScreen's CEO Atul Patel quoted in Streaming Media on the state of online video advertising discussing successful strategies for achieving audience engagement. 2013 looks to be a strong year in online video advertising, with interactivity and targeting as the keys to success. But be careful, because one size does n...
keep readingThere have been a lot of headlines in the past year about how streaming publishers are embarking on more original programming projects. In the era of content democratization, these publishers are embracing original content for its potential to generate audience loyalty for their own channels. Netflix’s “House of Cards...
keep readingWe’ve all seen our fair share of websites where the publisher’s primary video player was a YouTube player, and it’s easy to understand why. YouTube is free, can be quickly embedded, and tracks audience views. Either you’re a publisher that doesn’t own any video content and you’re simply embedding videos from som...
keep readingThe democratization of video content is touted almost daily in industry publications, yet most videos are still a long way from being truly “everywhere.” For the most part, audiences are forced to hunt down the content they want to watch from a long list of broadcast, cable, and streaming channels because the same conte...
keep readingThere’s been a lot of buzz across the digital blogosphere touting the growth and benefits of branded entertainment, as advertisers transition from selling a product to producing their own content around the product. Some brands are shifting from the 15- to 30-second preroll to placements that are as long as five minutes, ...
keep readingEveryone knows the Rime of the Ancient Mariner: “Water, water everywhere and not a drop to drink.” Unfortunately, this song may soon apply to video. Freewheel’s 2012 Video Monetization Report indicates that the growth rate for video-viewing volume rose only 7% from Q3 2012 to Q4 2012, while the growth rate for v...
keep readingAs reported in Ad Age and at minonline, NBC and Hearst’s Esquire magazine will be partnering on the rebranding of G4 as the Esquire Network starting in April. The network, which will target men between 18 and 49, is expected to debut in 60 million homes and will expand the channel’s content topics from video games and g...
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