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OneScreen Expanding Syndication Play with Meredith Publishing
Aug 25, 2011
Beet.tv interview with CEO Atul Patel on content syndication for Meredith and the current state of the online video marketplace.
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Online Video: The New Advertainment Forum for Advertisers
Feb 23, 2011
It has higher CPMs, high engagement rates and new abilities to enhance content. Online video is a creative and branding hotspot and this panel will show the best practices for engaging new clients and achieving increased success for existing ones.
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DIGIDAY:TARGET Found Money: Building More Dollar Value into the Content Chain
Dec 13, 2010
Publishers have a plethora of options that they can use to help build more value into their inventory: Semantic technology, retargeting, contextual ads, and of course, behavioral targeting. There are also the myriad yield optimization and ad-server management platforms on deck. So how do publishers choose the right technology and sales partners? We dig into the pros and cons of each platform on this panel, with execs providing specific examples of where their technologies worked (and sometimes where they didn't).
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Brand Protection in Online Video (Or Learning to Love UGC)
Nov 11, 2010
Although there is a plethora of professionally-produced online video available, user-generated content (UGC) is still the most plentiful. Brands that want to spend big bucks on video will need to get comfortable running against UGC clips - and publishers that want to boost engagement sometimes have to add UGC to their sites. Join our panelists as they shed light on the tools and strategies available to help brands and publishers protect themselves amidst millions of clips of UGC - and even some professional content that could be too risque.
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Trends In Digital Video
Feb 11, 2009
Learn about what screens are being watched, the people who watch them, and how companies can take advantage of these opportunities.
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