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New Insights
Jan 24, 2011
The idea of OneScreen came when we applied our insights from startups in lead generation and display advertising to the digital video space. Both of these industries had developed technologies that integrate much of their respective ecosystems, such as lead management software and demand-side platforms, but the video space had only disparate applications, and in some sense, it still does. It is obviously not easy to transfer what works in lead gen or display to video, because in video there are more stakeholders and more complex technologies involved. But we are taking on this challenge at OneScreen by becoming the most integrated hub connecting the entire digital video ecosystem.
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