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What Advertisers Should Know About Video in 2012
Jan 10, 2012
ClickZ interviews OneScreen CRO Spencer Scott about Advertising and Online Video in 2012.
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Industry Reaction: Adobe Acquires Video Monetization Platform Auditude
Nov 02, 2011
AdExchanger.com asked a selection of executives from the online video ad side of the ecosystem their "take" on the acquisition.
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OneScreen CEO Patel on the Future of Television and New WSJ Live App
Oct 03, 2011
OneScreen recently annonced that it has been selected to develop the Wall Street Journal's presence on several major device platforms, including Yahoo, Samsung, Sony, Vizio, Boxee, and others.
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A First Look at Google TV's New Apps
Sep 15, 2011
Google TV-specific apps have started to pop up on the Android Market in recent days, hinting at an imminent release of the next-generation smart TV platform.
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Wall Street Journal App Makes An Impressive Debut
Sep 13, 2011
The Wall Street Journal has unveiled "WSJ Live," a free app for the ipad and various connected devices built by OneScreen.
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Inc. Says Show Me The Money
Aug 29, 2011
As part of the requirement to be a part of the Inc. magazine 5000 list, several ad ecosystem compnaies have released their revenues for 2010 as provided overall headcount.
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Inc. Magazine Unveils Its Annual Exclusive List of America's Fastest-Growing Private Companies - The Inc 5000
Aug 23, 2011
Inc. magazine today ranked OneScreen No. 770 on its fifth annual Inc. 5000, an exclusive ranking of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy - America's independent entrepreneurs. Out of this list of companies, OneScreen ranked #64 in top software companies and #56 fastest growing private companies in the Los Angeles Area.
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Meredith Video Studio, OneScreen Partner For Video Platform
Aug 10, 2011
Meredith Video Studio has quietly entered into a far-reaching agreement with digital video technology provider OneScreen. OneScreen provides added distribution and an expanded video portfolio, along with a variety of choices from other content producers. Meredith will use the platform to work with a network of content owners, publishers and advertisers.
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What's Behind Yahoo's Syndication Strategy
Jul 18, 2011
Yahoo's planned push into syndication could prove a boon to the company that's sought to find its niche as something more than a not-Google and not-Facebook... Yahoo can solve this if they take a more holistic approach, something that has taken us at OneScreen time to understand, build and deliver.
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OneScreen Added to LUMAscape for Display, Acknowledging Multi-faceted Business Model
Jul 12, 2011
OneScreen has been added to the latest version of the LUMAscape for Display alongside Google DoubleClick, Yahoo RightMedia, Microsoft AdECN, and Adap.tv. OneScreen's presence in display is anchored by offerings to publishers, content owners, and advertisers to work seamlessly within traditional display environments. OneScreen is expected to be added to the new version of the LUMAscape for Video.
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Screenvision Pivots From Big Screen to the Web
Jul 1, 2011
Screenvision, one of the giants in movie theater advertising, is getting into the online video world. The company, which delivers ads to 15,000 movie screens in all 50 states, has begun lining up a collection of local and regional movie theater Web sites as it builds a distribution and video advertising network. The initial plan is to provide local movie sites with movie trailers paired with pre-roll ads. To assist in the rollout, Screenvision has tapped the emerging Web video technology firm OneScreen, which will manage content delivery.
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Industry Reaction: DG Buys MediaMind
Jun 17, 2011
Online Ad Technology firm MediaMind was acquired by DG for $414 million. AdExchanger asked a selection of ad industry professionals (including OneScreen CEO Atul Patel) about their views on the following question: "What are the implications of yesterday's acquisition of MegaMind by DG?"
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Start-Up Watch COD: OneScreen Is Working To Bring the Video Ecosystem Togetha
Feb 25, 2011
Sometimes it seems like video is everywhere. But it isn'. And the widely touted democratization of video content means lots more creative people can make a killing on ad supported content. It's not so simple. And sometimes people tout the dramatic increase in the amount of premium video content as an indication that brands can get however much they want, whenever they want it. But that's not true either.
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5 Myths of Branded Entertainment
Feb 23, 2011
Agencies love to point to a future where advertising and content are seamlessly married, delivered digitally. It will mark a back-to-the-future moment as the industry reverts to the days of Procter and Gamble and Colgate Palmolive underwriting the creation of soap operas. The problem is the field of branded entertainment remains a decidedly hit and miss affair, as much of an art as it is a science. A panel of industry experts at DIGIDAY: ON MEDIA discussed a number of common misconceptions about the branded entertainment process.
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OneScreen Offering Neutral, Third-Party Video Exchange Says CEO Patel
Jan 11, 2011
The idea of OneScreen came when we applied our insights from startups in lead generation and display advertising to the digital video space. Both of these industries had developed technologies that integrate much of their respective ecosystems, such as lead management software and demand-side platforms, but the video space had only disparate applications, and in some sense, it still does. It is obviously not easy to transfer what works in lead gen or display to video, because in video there are more stakeholders and more complex technologies involved. But we are taking on this challenge at OneScreen by becoming the most integrated hub connecting the entire digital video ecosystem.
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DIGIDAY DATA: XA Teams With OneScreen
Dec 16, 2010
XA.net is hooking up with OneScreen. The move signals yet another partnership between audience and online video as publishers look to incorporate more moving images and their higher CPMs. XA bills itself as the leading provider of audience-based online advertising platforms. It announced Thursday that it will integrate OneScreen's Media Platform technology into the XA.net platform to offer companies a simple way of delivering rich video placements across the web at significant scale.
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XA.net Partners With OneScreen to Offer Audience-Based Online Video Advertising at Scale
Dec 16, 2010
SAN FRANCISCO, CA--(Marketwire - December 16, 2010) - XA.net, Inc., the leading provider of flexible audience-based online advertising platforms and services for advertisers and agencies, is integrating OneScreen's Media Platform technology into the XA.net platform to offer companies a simple way of delivering high-quality, rich video placements across the web at significant scale.
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XA.net Partners With OneScreen to Offer Audience-Based Online Video Advertising at Scale
Dec 16, 2010
SAN FRANCISCO, CA--(Marketwire - 12/16/10) - XA.net, Inc., the leading provider of flexible audience-based online advertising platforms and services for advertisers and agencies, is integrating OneScreen's Media Platform technology into the XA.net platform to offer companies a simple way of delivering high-quality, rich video placements across the web at significant scale.
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Rohan: Online Pricing Up Next Year
Dec 13, 2010
Online-advertising pricing will rise between 6% and 8% next year as increased demand from automotive and consumer products companies will more than offset the effect of increased inventory from more social-media sources, Stifel Nicolaus analyst Jordan Rohan said in a DIGIDAY: TARGET panel discussion in Los Angeles on Monday.
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DivX TV Launches on LG Consumer Electronics
Dec 8, 2010
DivX, a division of Sonic Solutions (NASDAQ: SNIC), today announced the launch of DivX TV, the company's comprehensive entertainment service that enables retailers and consumer electronics manufacturers to bring a broad range of web-based content to home and mobile electronics. DivX TV offers a rapidly growing library of more than 10,000 high-quality videos and is capable of powering the distribution of any video content, including premium services. The OneScreen Media Exchange will enable branded channels for DivX TV across genres such as entertainment, health, cooking, and automotive with more to come.
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DivX TV Bows on LG Blu-ray Players
Dec 8, 2010
DivX TV platform is now available on a variety of LG Electronics connected devices, including Blu-ray Disc players and home theater systems.
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AdExchanger.com Predictions for 2011: Video
Dec 7, 2010
AdExchanger.com reaches out to Atul Patel and others in the video advertising and technology community for their predictions about the digital advertising ecosystem in 2011.
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Three For Tuesday: OneScreen And Yield
Nov 30, 2010
The new focus on revenue yield for digital publishers suits OneScreen just fine. The company, which bills itself as a video exchange for quality content producers, publishers and advertisers, is bullish on its prospects for 2011 as it plays a three-pronged approach to digital marketing. That approach: advertising, audience, and content. It has a complex business model. From one angle OneScreen is a video exchange for quality content producers, publishers and advertisers. Through a wide range of business and audience applications and integrations, it enables video to be syndicated by producers, consumed on websites and leveraged by advertisers. CEO Atul Patel has an even simpler reason to incorporate the company's solution, and that reasons has everything to do with page yield.
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Varied Paths to Video Monetization
Nov 10, 2010
...companies such as California-based OneScreen are focusing on connecting video producers directly with content publishers and advertisers. The company's Media Exchange lets each party interact with the platform individually: Creators select which videos a publisher can access, advertisers upload and target ads for individual publishers, and publishers configure the look and feel of the platform's skinnable video player. There's also an analytics platform, support for third-party video CMS systems, and upcoming mobile versions.
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Bringing Video Into the Marketplace, and the Marketplace into Video
Sep 28, 2010
The Onescreen platform lets the owners of the content manage their wares, syndicate it to others and at the same time secure video from other content providers they might use to fill in their needs. Advertisers can also syndicate their branded media in the system. And in some cases advertising already comes embedded in the video that is being distributed. Onescreen positions itself as the connective tissue.
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OneScreen To Support Ad Networks With Video And BT Data
Aug 25, 2010
OneScreen is making plans to add behavioral targeting on top of video context. When and what consumers watch will become data, reused for targeting, according to Atul Patel, the company's CEO.
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You're Hired! Biff Burns now OneScreen's Vice President of Sales and Marketing
Aug 18, 2010
OneScreen, makers of an "enhanced syndication and monetization video platform", announced that it has hired Biff Burns as Vice President of Sales and Marketing. Burns comes by way of a recent consulting role with DataXu and direct response firm, Mercury Media.
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XA.net Continues Momentum With Creative Products and Services for Advertisers
Aug 18, 2010
SAN FRANCISCO, CA -(Marketwire) - XA.net, providers of advanced online media management and optimization platforms and services, celebrated its third consecutive profitable quarter, and announced the expansion of their partner service offerings with the Creative Media Hub, a marketplace of trusted partners providing scalable creative services and solutions.
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Magnetic Brings Search Retargeting to Online Video Ads
Aug 10, 2010
Magnetic will begin integrating its data with video ad networks like those operated by BrightRoll and others, the search retargeting firm announced today. The company hopes to kick-start search retargeting in the video space - which remains relatively nascent in comparison to the more developed display ad market - by allowing marketers to target video ads to users that have previously searched for specific brands or products.
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OneScreen Powers Video Syndication Site With FIFA World Cup News From AFP
Jun 24, 2010
COSTA MESA, CA (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) recently launched a video site spotlighting sports news content available on its Media Exchange. OneScreen's Media Exchange has introduced a new way for content owners, publishers and distributors, and advertisers to connect and provide audiences with more ways to consume video content online. Initially launched with AFP's FIFA World Cup content coverage, AllSportPass.com provides regularly updated news content, including game highlights, interviews, editorial coverage, and more.
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OneScreen Media Exchange Powers Movie and Broadway Content Syndication and Monetization
Mar 05, 2010
COSTA MESA, CA (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN), has been facilitating video syndication for movie and Broadway content across several Internet web sites. Based on the essence of the OneScreen Media Exchange, video content creators can generate revenue from syndicating content to publishers where advertisers are looking to place their campaigns. Movie and Broadway content is one of many supported category verticals on the OneScreen Media Exchange.
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OneScreen Unveils Its Media Exchange to Transform the Digital Video Marketplace
Jan 18, 2010
COSTA MESA, CA (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) has launched its long awaited Media Exchange to enable content owners, publishers, advertisers, and service providers to connect and offer more compelling experiences to the expanding digital video audience. The OneScreen Media Exchange provides an open and transparent market for matching video content, audiences, and monetization for the benefit of each of their respective stakeholders. Each party can manage their relationships with others on the exchange, introducing a level of control and transparency that does not existed in video platforms available
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OneScreen Launches Its New Brand Ahead of Major Product Launch
Oct 26, 2009
COSTA MESA, CA (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) today launched its campaign to rebrand and to begin building awareness of its forthcoming product launch. OneScreen has been developing several proprietary solutions that will help revolutionize the way content creators, publishers, and advertisers embrace the strong digital video trends. OneScreen's rebranding includes a new logo, corporate web site, and concise messaging for its target customers.
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OneScreen Gains Traction With Internet Video Direct Response Advertising
Oct 01, 2009
COSTA MESA, CA (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) today announced that is has successfully launched advertising campaigns for several direct response marketers on multiple ad platforms and publishers. Media Response, OneScreen's proprietary technology, empowers direct response companies with online video capabilities so that they can target their prospective buyers across the fast growing Internet video market.
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OneScreen Adds Former Maven Networks Executive to Advisory Board
Aug 21, 2009
COSTA MESA, CA (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) (http://www.onescreen.com) today announced that Kai Gray, the former director of operations of Maven Networks, has joined OneScreen as an advisor. Kai has extensive experience in large-scale infrastructures related to Internet and digital media software. Kai was instrumental in Maven Networks' transition into Yahoo after its acquisition for over $120 million.
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OneScreen Empowers Direct Response Marketers With Online Video Capabilities
Aug 05, 2009
COSTA MESA, CA (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) (http://www.onescreen.com) today announced that it is now enabling direct response marketers to enter the online video market with its Media Response product. OneScreen has been developing this proprietary technology and has launched campaigns for several major marketers.
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OneScreen Taps Former Google AdSense Product Management Director Gokul Rajaram for Advisory Board
Jul 01, 2009
COSTA MESA, CA (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) (http://www.onescreen.com) today announced that Gokul Rajaram, the former product management director of Google AdSense, has joined OneScreen as an advisor. Gokul brings to the Company extensive experience across a broad range of Internet technologies, including video, contextual, search, and mobile advertising.
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Online Media Veteran Nada Usina Joins OneScreen's Board of Directors
Jun 22, 2009
COSTA MESA, CA (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) (http://www.onescreen.com) today announced that Nada Usina has joined the Company's Board of Directors as a non-executive director.
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OneScreen Welcomes Spencer Scott as Chief Revenue Officer
May 19, 2009
COSTA MESA, CA - (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) (http://www.onescreen.com) welcomes Spencer Scott as its Chief Revenue Officer to increase market penetration and revenue.
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OneScreen Implements Commerce Capabilities Into Its Media Platform
May 5, 2009
COSTA MESA, CA - (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) (http://www.onescreen.com) has implemented a payment gateway to manage business-to-business and business-to-consumer commerce transactions on its media platform.
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OneScreen Powers The Hollywood Reporter's 38th Annual Key Art Awards
Apr 6, 2009
COSTA MESA, CA - (Marketwire) - OneScreen Inc. (PINKSHEETS: OSCN) (http://www.onescreen.com) today announced that its digital media solutions powers The Hollywood Reporter's 38th Annual Key Art Awards.
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