OneScreen Among the First Companies to Integrate Google’s Latest Interactive Media Ads (IMA3) Plug-in Into Audience Applications
OneScreen is proud to announce that we are one of the first companies to have enhanced our platform’s monetization capabilities with a Google-approved integration of their latest IMA3 SDK player plug-in. Google’s Interactive Media Ads (IMA) 3 SDK will provide OneScreen publishers with even more access to video monetization solutions through Google’s DoubleClick and AdSense products, as well as exclusive new and advanced video ad formats and features. By combining this advertising with OneScreen’s extensive library of content, publishers can now provide their audience with more content while generating real revenue.
What does IMA3 SDK mean for publishers?
Greater Monetization Options
Full use of Google’s large network of trusted online video advertisers in the AdSense platforms and integration into DoubleClick for Publishers for directly sold campaigns.
Improved Ad Experience Controls
Ability to set rules for ad duration, number of ads played per video, cue point behavior, and content-specific rules.
More Engaging Ad Formats
Exclusive access to new ad formats and features in development by Google, such as TrueView Instream Video Ads, standard linear and non-linear in-stream ads, and interactive in-stream expanding ads.
OneScreen’s integration of the IMA3 SDK plug-in joins a host of proven video monetization solutions available through the OneScreen platform used by many large and small media companies alike. To learn how you can get started with IMA3 and OneScreen, contact us today at sales@onescreen.com or (855) ONESCREEN, or speak to your DoubleClick or AdSense representative.
To learn more about IMA3 SDK, visit Google here.
Read about OneScreen's and Google's partnership featured in AdExchanger here.